The problem

Traditional candle making involves multiple manual steps melting wax, controlling temperature, pouring, and curing that are difficult to execute cleanly and consistently. The process is time-consuming, requires dedicated equipment, and often leads to unpredictable results, making it inaccessible to casual users and limiting its appeal as an everyday creative activity.

Designing a seamless experience

We conducted usability testing and heatmap analysis to identify friction points, then redesigned the navigation, checkout process, and product pages for better clarity. The focus was on creating a frictionless shopping experience.